{"id":3628,"date":"2010-11-12T15:01:02","date_gmt":"2010-11-12T20:01:02","guid":{"rendered":"http:\/\/www.libology.com\/blog\/?p=3628"},"modified":"2010-11-12T15:01:02","modified_gmt":"2010-11-12T20:01:02","slug":"not-so-hot-off-the-presses","status":"publish","type":"post","link":"https:\/\/www.libology.com\/blog\/2010\/11\/12\/not-so-hot-off-the-presses.html","title":{"rendered":"Not so Hot Off the Presses"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.guardian.co.uk\/books\/booksblog\/2010\/nov\/12\/giller-prize-small-publishers-skibsrud\"><strong>Guardian newspaper has an interesting story<\/strong><\/a> about what can happen when a book from a small publisher wins a prestigious literary award.<\/p>\n<p>This is apparently happening more often, as ec0nomic pressures are causing larger publishers to skip innovative\/riskier books and instead focus on that which they are more confident will generate a profit.<\/p>\n<p>The article suggests that this is a battle between quality and quantity, and to a certain extent this is true.\u00a0 However, like most contentious issues, opportunities abound.\u00a0 Possible solutions include:<\/p>\n<ul>\n<li>Partner with a printing firm to produce a mass-market version of the book.\u00a0 Keep selling as many copies of your &#8220;deluxe edition&#8221; as you can print, and when the sales rate drops below that level, stop the mass-market version and keep up with demand from your own press.<\/li>\n<li>Do the above, but add additional incentives for the deluxe edition, such as author inscriptions, or numbered copies.\u00a0 Each of these would likely involve establishing the number of printed copies ahead of time.<\/li>\n<li>How about allowing pre-payment for the deluxe edition (whether online or through bookstores), with an e-book edition available to all who pre-pay?<\/li>\n<li>Make it part of every author contract to be able to accommodate unexpected success.\u00a0 Figure out how you can stay profitable and happy while meeting the needs of the author and the reading public, and you will be able to maximize what you love about publishing, and be successful at the same time.\u00a0 Otherwise it becomes a given that a successful author will move to a larger publisher after winning an award.<\/li>\n<\/ul>\n<p>These ideas aren&#8217;t radical&#8230; they should be part of the publishing marketplace.\u00a0 There are no losers if the right solutions are applied to the right situations.\u00a0 I know that some of them have been tried, and have been successful:<\/p>\n<ul>\n<li>Stephen King wasn&#8217;t sure about the market for the first Dark Tower book, The Gunslinger.\u00a0 <a href=\"https:\/\/secure.grantbooks.com\/z-sk-dt-1.html\">He first published it through Donald M. Grant Publisher, inc.<\/a> and created one of the most coveted King editions around.\u00a0 He has continued to publish special editions through them.<\/li>\n<li>I own a signed and numbered copy of a John Updike novel that was a special edition from a smaller publisher.\u00a0 It isn&#8217;t very rare, but it is nice to have a book that was personally handled by the author.<\/li>\n<\/ul>\n<p>There is a great deal of stress in the publishing world.\u00a0 When this happens, the best response is not to get stressed &#8211; get creative!<\/p>\n<p style=\"text-align: right;\"><em>found via <a href=\"http:\/\/www.facebook.com\/OhioLINK\">OhioLINK&#8217;s Facebook page<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Guardian newspaper has an interesting story about what can happen when a book from a small publisher wins a prestigious literary award. This is apparently happening more often, as ec0nomic pressures are causing larger publishers to skip innovative\/riskier books &hellip; <a href=\"https:\/\/www.libology.com\/blog\/2010\/11\/12\/not-so-hot-off-the-presses.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2921,2962],"tags":[5340,5049,5374,4941,3740],"class_list":["post-3628","post","type-post","status-publish","format-standard","hentry","category-books","category-publishing","tag-books","tag-ohiolink","tag-publishing","tag-stephen-king","tag-the-guardian"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pSU5g-Ww","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/posts\/3628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/comments?post=3628"}],"version-history":[{"count":0,"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/posts\/3628\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/media?parent=3628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/categories?post=3628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.libology.com\/blog\/wp-json\/wp\/v2\/tags?post=3628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}