We are in the middle of the most dramatic and significant change in publishing since the proliferation of the printing press. One area that has been resistant to change has been peer-reviewed scientific publishing. Part of this resistance has been tradition (“if it ain’t broke…”), but some of it has been motivated by maintaining profits.
The exploration of new media technologies, and new ways to encourage the scientific process (and improve the error rate of research) is needed, and will benefit all involved. Well, perhaps not the publishers that put profit ahead of everything else, but they have ample opportunity to examine their models and make the changes that will allow them to stay relevant.
Thanks to Jamie Ashworth for pointing out this article!